Here are the requirements to have a custom app icon:
✅ Upgraded account
✅ At least 10 users on your app
You can request your custom app icon by tapping on the “Change icon” button (Watch the video to learn how)
https://www.loom.com/share/1b96d0c21f19425aa05a39723d931ebb
Here are the requirements to have an app store listing:
✅ Upgraded account